How Sound CBD’s Ads Outperformed Industry Benchmarks in Engagement

Engagements start with a diagnostic phase where we audit your current performance, establish baselines, and identify which levers will drive the most impact. From there, we build a sequenced roadmap and begin executing against it. You'll have a dedicated team, a live performance dashboard, and regular strategy calls. Your team stays involved at the decision-making level. We handle the analysis, testing, and execution.

Every engagement is measured against baseline KPIs established during the diagnostic phase. Typical outcomes include measurable lifts in CVR, AOV, and revenue per session, with corresponding improvements in blended CAC and contribution margin. Results vary by lever and starting point, but we don't take on work unless we believe the math supports a meaningful return. Case studies on this page show specific metrics, timelines, and the levers we prioritized for each brand.

Every engagement starts with baseline measurement. We define success metrics before any work begins, typically anchored to blended CAC, contribution margin, CVR, and AOV. From there, we track lift against those baselines in real time and report on what moved, why, and what to prioritize next.

We work best with Shopify and Shopify Plus brands doing $10M to $75M in annual revenue. If your team is already running paid media, has a functioning tech stack, and is looking for structural improvements to how growth compounds, we're likely a fit. If you're pre-revenue or looking for someone to just run ads, we're probably not the right partner.

That's common. Most brands we work with have existing teams or agency partners handling execution across paid, email, or creative. Kairyo typically sits above those functions, providing the strategic layer that connects them: shared measurement, prioritized testing, and cross-channel sequencing. We're not here to replace your team. We're here to make sure every team is pulling in the same direction.

We stake our work on measurable outcomes. If performance benchmarks aren't being met within the agreed-upon timeframe, we continue working at no additional cost until they are. Specifics vary by engagement type, and we define success criteria together before any work begins.

You can, and some brands should. But most at this stage need cross-functional strategy across paid, lifecycle, onsite, and measurement, not just one more hire managing one more channel. Building that team in-house means recruiting across five or six disciplines, aligning them to a shared operating model, and managing the learning curve. With Kairyo, you get a team that already operates as a unit, with systems built to compound across levers from day one.

We catch it early. Every test and initiative is measured against predefined success criteria, so underperformance is visible quickly. When something isn't tracking, we diagnose why, adjust the approach, and re-prioritize. You'll never be in the dark. If a lever isn't producing, we'll tell you directly and shift resources to where the math is stronger.

It depends on the engagement. Some levers, like offer optimization and PDP restructuring, can produce measurable lifts within weeks. Others, like full-funnel measurement buildout, take 60 to 90 days before the compounding effect becomes visible. We set timeline expectations during onboarding so there are no surprises.

Investment depends on which levers we're working on and the current state of your business. We'll scope that during the diagnostic phase and give you a clear picture of costs, expected returns, and the timeline to see them. We don't sell hours. We sell outcomes tied to specific growth levers.