You can, and some brands should. But most at this stage need cross-functional strategy across paid media, lifecycle, onsite, and measurement — not just one more hire managing one more channel. Building that team in-house means recruiting across five or six disciplines, aligning them to a shared operating model, and managing the learning curve. With Kairyo, you get a team that already operates as a unit, with systems built to compound across levers from day one.
