Your Shopify funnel has a structural problem. Let's find it.
Your score indicates measurement, testing, and retention are operating independently. The spend is there. The architecture isn't. The audit maps exactly where your funnel is leaking, what your data is telling you, and in what order to fix it.
$2,500
FLAT FEE
2 weeks
TURNAROUND
4 deliverables
INCLUDED
A full-funnel diagnostic. Not a surface-level review.
Most audits flag obvious UX issues. This one diagnoses the structural gaps in your acquisition, conversion, and retention system. Every finding is ICE-scored, prioritized, and tied to a specific business metric
01
Funnel Leak Mapping
Where revenue is escaping and why. Mapped page by page across homepage, collection, PDP, cart, checkout, and thank you page.
02
ICE-Scored Backlog
First-pass prioritization of every identified gap. Impact, Confidence, and Effort scored with rationale, evidence link, and measurement window.
03
Messaging & Offer Continuity
Ad to PDP to checkout consistency audit. Where your offer promise breaks down across the funnel and what it's costing your conversion rate.
04
Measurement Confidence
Which data to trust, which to question, and how to interpret it. Resolves the dashboard disagreements before they distort your next decision.
Every revenue-critical page in your funnel.
The audit is comprehensive by design. No guessing which page is the bottleneck. We review all of them.
Homepage
Collections
Product Pages
Cart
Checkout
Thank You Page
Decision-grade clarity. Not a list of recommendations.
Everything delivered as a Miro board and PDF summary. Built to be shared with your team, not filed away.
Funnel Leak Map
Format: Visual Miro board + annotated PDF
A page-by-page diagram of your funnel with quantified drop-off at each stage. Each leak is tagged with the likely structural cause and the revenue impact estimate. Built so your team can see, at a glance, which stage is costing the most and why.
ICE-Scored Priority Backlog
Format: Sortable spreadsheet or Notion table
Every identified gap (across ads, web, and content strategy) entered as a row, scored by Impact, Confidence, and Effort. Sortable by priority. Each item includes a one-line rationale, an evidence link, a measurement window, and an owner field. This is the document your team works from on day one.
Messaging and Offer Continuity Findings
Format: Annotated screenshots + summary table
A side-by-side review of your ad creative, PDP, and checkout. Where the offer promise, pricing logic, or value framing breaks between steps, it's flagged with a screenshot and a recommended fix. Shows you exactly where the message is leaking conversions.
Measurement Confidence Notes
Format: Structured written brief and action plans
A documented guide to your analytics. Which numbers to trust, which to question, and how to interpret the discrepancies between your dashboards. Resolves the "which platform is right" debates before they distort your next budget decision.
Decision-grade clarity. Not a list of recommendations.
Everything delivered as a Miro board and PDF summary. Built to be shared with your team, not filed away.
This is the right fit if:
- You're a Shopify brand doing $10M–$75M in annual revenue
- Paid media is your primary acquisition channel
- Growth has plateaued despite increasing spend
- Your teams reference different dashboards and rarely agree
- Testing exists but it's reactive, not structured
- You can assign one internal director-level owner to enforce priorities
This is not a fit if:
- You want more ad spend without changing your onsite experience or offer
- You're primarily wholesale, B2B, or low-ticket
- You're not ready to commit to measurement discipline
- You want task execution, not a systems-level diagnosis
- You already have a dedicated internal CRO function
What to expect before you commit.
The full funnel audit across all revenue-critical pages, five structured deliverables, a Miro board, a PDF summary, and a working session to walk through findings and answer questions from your team.
Most audits identify UX friction points. This one diagnoses the structural gaps across your measurement system, offer, messaging, and experimentation backlog. Every finding is scored and sequenced, not just listed.
The audit feeds directly into Phase 2, the 90-day Structured Experimentation Roadmap. You're not obligated to continue. But most brands do, because the audit produces a backlog that needs to be worked.
Read-only access to Shopify analytics, your ad platforms, and Klaviyo if applicable. A 30-minute kickoff call to align on metric definitions and business context. That's it.
Yes. Those verticals are where Kairyo's pattern recognition is strongest. We regularly work with health care, events, and B2B. If you're outside them, the process still applies. Reach out and we'll tell you honestly whether it's a fit.
Reach Out to Us
Interested in identifying the barriers to your business growth? Eager to kick off a new project? Get in touch with us to begin the conversation.
