Your foundation is solid. The next gain is sequencing.
Your foundation is solid. You're running paid, testing creative, and watching your numbers closely. The constraint now isn't effort or tooling. It's that ads, Shopify, and content are being tested in isolation instead of as one system. Each channel optimizes for its own scoreboard, so wins don't compound and learning resets every quarter. The roadmap sequences experimentation across all three surfaces so insight carries forward instead of starting over.
90 Days
ENGAGEMENT
3 Areas
ADS • SHOPIFY • CONTENT
Weekly
WORKING SESSIONS
Three core outputs. Non-negotiable.
The roadmap isn't a slide deck of recommendations. It's a working system your team operates from every week. Three artifacts make it run.
01
Experiment Backlog
A hypothesis-led, ICE-scored backlog spanning ads, Shopify, and content. Every test tied to a primary KPI with a rationale, an owner, and a measurement window. Prioritized, not random.
02
Promo, Paid, and Lifecycle Calendar
A single coordinated calendar so paid, email, and merchandising stop working in isolation. Promotions, creative tests, and lifecycle moments planned against each other, not in parallel silos.
03
Learning Log
Every test documented: hypothesis, result, and what it means for the next test. This is what makes learning compound and survive team turnover. Most brands skip it. It's the difference between activity and progress.
Three surfaces. One coordinated system.
Most teams test each channel against its own scoreboard. Paid optimizes for ROAS, content for engagement, onsite for CVR. The roadmap connects them so a creative test informs a PDP change informs a lifecycle flow.
Ads
Creative testing logic, messaging hypotheses, and channel role definition. Tested against downstream conversion and LTV, not just CTR.
eCommerce Store
PDP structure, offer framing, cart, and checkout. Prioritized CRO experiments tied to revenue per session and AOV, not surface-level UX guesses.
Content
Messaging angles and creative direction tested as hypotheses. Connected to PDP data and lifecycle performance so content decisions are evidence-led.
Cadence plus accountability. Not a document you file away.
Weekly working sessions paired with project management accountability. Everyone knows what's shipping, why it matters, how it's measured, and where it's documented. Progress is visible every week, not promised every quarter.
The Non-Negotiable Rule
No test ships without all five. This is what separates structured experimentation from random A/B testing.
Hypothesis
Segment
KPI
Measument Window
Experiment Knowledge Base Entry
Build the system. Launch the first tests. Own it going forward.
The 90 days are about installing a repeatable process, not running through dozens of tests. We diagnose, build the plan, launch your first set of experiments together, and hand you the framework and knowledge base to keep going on your own. The goal is a system your team runs long after the engagement ends.
Crawl
Day 1-30
Diagnose and build the system
Audit where the funnel is leaking, lock metric definitions so every result is trusted, and stand up the backlog, calendar, and knowledge base. By the end of the first month the system exists and the first experiments are prioritized and ready.
Launch the first experiments
Launch your first coordinated set of tests across ads, Shopify, and content. The focus is on running them correctly: clean hypotheses, proper measurement windows, and disciplined documentation. This is where the process becomes muscle memory for your team.
Walk
Day 31-60
Run
Day 61-31
Read results and hand off the system
Read the results from the first tests, log the learnings, and use them to shape the next round. By the end, your team has launched real experiments, recorded what they learned, and owns a framework to keep generating and prioritizing tests without us.
From reactive testing to a compounding system.
By the end of the engagement, the way your team works has changed, not just the metrics.
- A prioritized experiment backlog spanning ads, Shopify, and content, with owners and measurement windows on every item.
- A coordinated promo, paid, and lifecycle calendar that ends silo execution across teams.
- A working learning log so every test compounds and insight survives turnover.
- A testing culture where no change ships without a hypothesis, a KPI, and a documented result.
- Measurable movement on the variables that matter: CVR, AOV, revenue per session, and blended CAC efficiency.
Built for brands ready to operate a system.
This is the right fit if:
- You've completed an audit or already know where your funnel is leaking
- You have meaningful paid spend across multiple channels
- Your testing exists but isn't sequenced or documented
- You want ads, Shopify, and content tested as one system
- You can commit to weekly working sessions and measurement discipline
- You have an internal owner to enforce priorities across teams
This is not a fit if:
- You haven't diagnosed your structural gaps yet (start with the audit)
- You want done-for-you ad management or content production
- You won't commit to documentation and measurement discipline
- You're looking for a one-off project, not an operating system
- You can't assign a single internal owner to the process
What to expect before you commit.
Not strictly, but it helps. The audit produces the ICE-scored backlog the roadmap is built to execute. If you've already diagnosed your structural gaps internally, we can start from there. If not, the audit is the faster path in.
No. The roadmap is the experimentation system: what to test, in what order, measured how. Execution can sit with your team or ours, but the architecture and sequencing is what Kairyo owns. We don't run your ad accounts or produce your creative.
The roadmap is scoped per engagement based on the complexity of your stack and the number of testing surfaces in play. We'll align on scope and send a proposal after an initial conversation. No generic packages.
A weekly working session, one internal owner empowered to enforce priorities, and access to your analytics, ad platforms, and Shopify. The more your team participates, the more the system sticks after the 90 days.
Your team has a self-sustaining backlog and the discipline to run it. Some brands continue into Phase 3, done-for-you implementation, where we execute the roadmap alongside the team. Others take it in-house. Both are by design.
Stop testing in silos. Start compounding.
A 90-day system that sequences experimentation across ads, your eCommerce store, and content. Built so your team runs it long after the engagement ends.
